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Charting a course for an exceptional customer experience
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"Charting a course for an exceptional customer experience"
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Whether it’s navigating a ship around the globe or plotting your way through a successful cross-channel evolution, every journey worth taking requires effort.

The journey to creating a customer-centric organization is no different. To become a customer-centric business and bring more of your various marketing efforts into closer alignment, it’s important to get organization-wide buy-in, secure the appropriate budget to fund the initiative, to understand your different audience segments and what they care about, and understand what features in a cross-channel marketing solution will best help you to reach your destination.

You’ll learn the following best practices: 

  • How to cultivate the right skills and talents 
  • How to increase internal cross-channel collaboration 
  • How to use external resources to support change management.


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