Technology in travel: How technology impacts the way people book and go on vacations
With the prevalence of technology today, consumers have come to expect a certain ease of use and availability of technology to improve many areas of their lives, including travel. From booking, to communications and changes during a trip, to reviews upon return, technology has become an integral part of many Americans’ travel experiences.
This whitepaper uses YouGov data to explore this relationship between travel and technology, specifically:
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