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The Essentials of Marketing - 2020 Kit
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"The Essentials of Marketing - 2020 Kit"
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Download this kit to learn everything you need to know about Marketing.

The Essentials of Marketing – 2020 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions.

The following kit content will help you get the most out of your Marketing research:

  • 3 Mistakes Organizations Make While Developing ABM Programs
  • Experiential Commerce: A Strategic Guide for Executives
  • The Empathetic Interaction™
  • Product Experience Management (PXM) for Dummies


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