The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters:
Part 1: Your introduction to advocate marketing
Part 2: Laying the foundation for a world-class advocate marketing program
Part 3: From planning to identifying and onboarding advocates
Part 4: Engaging and rewarding your advocates
Part 5: Tracking and analyzing the results of your advocate marketing program
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