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Predictive vs. Anticipatory: Understanding the Best Analytic Approach to Address Your Business Goals
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"Predictive vs. Anticipatory: Understanding the Best Analytic Approach to Address Your Business Goals"
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As technology has evolved, so has our ability to process data at an incredible rate, making it possible to perform what has become known as Anticipatory Analytics. While still a relatively new concept, anticipatory analytics is gaining prevalence as a methodology.

If you’re seeking to understand the future needs of your business before they show obvious signs, anticipatory analytics can’t be ignored.

In this document, you’ll learn:

  • The advantages of anticipatory analytics
  • The key enablers of anticipatory analytics
  • How anticipatory can be leveraged for your business
  • Why anticipatory can give you first-mover advantage
  • When to use anticipatory or predictive analytics, based on your goals


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