Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process.
But how do you actually measure the value of customer advocacy?
This eBook demonstrates how forward-thinking companies are mobilizing their best customers to deliver results through every stage of the revenue cycle:
Act-On Software's pipeline-filling referral program
Ceridian's high-quality sales references
DocuSign's domination of product review sites
Demandbase celebrates customer success
Ektron's customer-generated event content
Social media buzz:
Xactly's prestigious social award wins
Bomgar's explosion in social impressions and mentions
Brainshark's boost in social media engagement
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