You know your buyers trust peers and colleagues way more than your marketing messages and sales promises. But you struggle to get customers to share their voice.
As CMO of several fast growing tech companies, I was always the one who knew the customers best. I ran the customer advisory boards, satisfaction surveys, user groups, customer conferences, and reference programs. I was always the one advocating for our customers best interests with the executive teams and developers, and have the scars to show for it. Then I had the opportunity to be an analyst at Forrester. What a rush that was. I got to help pioneering CMOs learn how to deliver better customer experiences, and truly understand the behaviors of their buyers and customers. I did dozens of custom research projects for our clients where I interviewed their customers and found out what really matters to them. Now I’m founder of SlapFive, which helps companies capture their customer voice, and inject it into every marketing, sales, and customer success initiative to earn trust and drive growth. Which involves in-depth research into buyer behaviors. In all, I’ve done over 1,500 buyer and customer interviews across 17 industries. I know what makes your customers tick. And what makes them talk.
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