Each year, TV upfronts remind us of how advertisers continue to pay higher CPMs for dwindling linear audiences.
As consumers migrate to non-linear viewing environments, marketers are challenged to amass sufficient reach to meet brand-building and performance goals. Connected TV (CTV) is a viewer destination that offers advertisers a highly targeted, low-clutter ad environment and whose audiences and ad volume have begun to dramatically scale. By allocating a modest share of a TV budget to CTV, a marketer can compensate for declining linear ad impressions while reducing the cost for reaching its data-driven or effective target, beyond traditional age and gender metrics.
Offered Free by: dataxu
See All Resources from: dataxu
This download should complete shortly. If the resource doesn't automatically download, please, click here.