Whether it’s navigating a ship around the globe or plotting your way through a successful cross-channel evolution, every journey worth taking requires effort.
The journey to creating a customer-centric organization is no different. To become a customer-centric business and bring more of your various marketing efforts into closer alignment, it’s important to get organization-wide buy-in, secure the appropriate budget to fund the initiative, to understand your different audience segments and what they care about, and understand what features in a cross-channel marketing solution will best help you to reach your destination.
You’ll learn the following best practices:
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