Chatbots are everywhere in the B2C digital marketing world right now, but do they have a place in B2B? I believe the answer is yes, and here are a few reasons why.
It’s been hard to miss the meteoric growth the “chatbot” – those automated self learning or scripted chat sessions that have appeared on websites across the globe over the last 12 months or so. If you are a retailer, for example, selling “off the shelf” products the conversations are easy to predict and the answers easy to communicate, but as with many other areas, often in B2B and especially where complex or bespoke technology solutions are involved it may not be that simple. All is not lost however and there is still some value in deploying this technology.
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